The Fortnite Burger meme primarily centers around the 'Durrr Burger' mascot from the popular battle royale game, Fortnite. It gained massive notoriety through a 2018 internet prank where users were encouraged to Google 'Fortnite Burger' on August 6th, which at the time led to a shocking bait-and-switch image featuring Ralph from Wreck-It Ralph. Beyond the prank, the meme is frequently used in ironic shitposting, surreal humor, and general gaming community banter. It represents a specific era of internet culture where in-game assets were blended with absurd real-world contexts to create unexpected and often nonsensical comedic results.