The Fiji Water Girl meme became an overnight sensation during the 76th Golden Globe Awards in January 2019. Model Kelleth Cuthbert, hired to hand out Fiji Water on the red carpet, managed to photobomb nearly every major celebrity while maintaining a direct, piercing gaze at the camera. Her presence behind stars like Nicole Kidman and Jim Carrey quickly went viral on social media, with users praising her 'main character energy' and branding her the MVP of the night. The template is now used to represent anything that looms in the background of a situation, such as impending deadlines, intrusive thoughts, or someone unexpectedly stealing the spotlight.