In July 2019, internet personality and cosplayer Belle Delphine took her marketing to an unprecedented level by selling jars of her used bath water, branded as 'GamerGirl Bath Water,' for $30 each. The stunt immediately went viral, sparking a wave of memes centered around 'simp' culture, thirsty fans, and the sheer absurdity of internet commerce. The meme typically uses the jar image or Belle herself as a symbol for over-the-top fan devotion or outrageous marketing tactics. While the original product sold out within days, the imagery remains a cornerstone of internet lore, frequently used to mock financial desperation or the oddities of influencer-driven economies.