The 'Fake Spirit Halloween Costume' meme took the internet by storm as a satirical way to personify niche archetypes, celebrities, or relatable struggles. Mimicking the distinctive orange packaging of the massive seasonal retailer, creators replace the standard 'Doctor' or 'Ghost' costumes with hyper-specific social tropes like 'Midwest Mom' or 'Twitter Discourse Specialist.' Usually, the meme includes a list of absurd accessories included in the bag. It reached peak popularity in late 2022 when brands and individuals alike began using the template to poke fun at pop culture trends and current events, making it a staple of seasonal internet humor.