The 'Couples Costume Idea Parody' format emerged as a satirical take on genuine social media 'inspo' posts. Rather than suggesting practical outfits, the meme uses labels to represent abstract concepts, toxic habits, or hyper-specific pop culture references as a 'costume.' Often featuring stock photos of couples or iconic TV pairings, the trend exploded on platforms like Twitter and Instagram during the lead-up to Halloween. Its versatility allows users to express everything from political commentary to personal anxieties, turning the traditional 'costume goal' aesthetic into a medium for high-level relatability and absurdist humor.