The Facebook Timeline Covers meme emerged shortly after Facebook introduced the Timeline layout in late 2011, replacing the traditional wall with a large horizontal banner. Creative users immediately began exploiting the visual relationship between the large cover photo and the square profile picture that overlaps it. This led to a trend of 'interactive' headers where the two images form a single cohesive scene or a funny interaction, such as a profile picture character looking up at a giant object in the cover. Over time, the format evolved into a way to showcase personality through ironic, aesthetic, or high-effort designs that poke fun at the performative nature of social media profiles.