The Facebook Split meme template is a staple of social media humor, primarily used to satirize the difference between one's curated online identity and their messy, authentic reality. Usually consisting of two distinct panels, the format allows users to place contrasting images side-by-side to highlight ironies in behavior, appearance, or lifestyle. It rose to prominence as a way for users to self-deprecate and find common ground over the 'fakeness' of digital profiles. Beyond personal comparisons, the template is frequently adapted for brand parodies, 'Expectation vs. Reality' jokes, and fandom-specific character tropes.