The Exile Pitbull meme originated in 2012 following a promotional contest by Walmart and Energy Sheets, where the rapper Pitbull promised to visit the local store that received the most likes on Facebook. Internet pranksters from Reddit and Something Awful quickly hijacked the poll, successfully voting to send 'Mr. Worldwide' to the most isolated Walmart location in Kodiak, Alaska. In a legendary move of sportsmanship, Pitbull actually followed through and visited the town, turning a massive internet troll into a heartwarming PR win. The meme is still used today to celebrate the power of internet communities to disrupt corporate campaigns or to joke about sending people to remote locations.