Coyote Peterson, the host of the YouTube channel Brave Wilderness, became an internet sensation and a recurring meme figure for his dramatic and educational videos featuring painful insect stings and animal bites. The meme typically utilizes stills of Coyote just before or immediately after he is stung by creatures like the Bullet Ant or the Executioner Wasp. These images capture his intense anticipation or his characteristic reactions of extreme physical agony. Online, the template is used to represent the feeling of walking into a predictably painful situation or to exaggerate the 'sting' of minor life inconveniences, such as checking a bank account or dealing with a stressful work week.