The 'Excuse Me Brah' meme originates from the 2001 cult classic comedy Zoolander, specifically a scene where rival male models Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) bump into each other in a hallway. The exchange—'Excuse me, brah' followed by 'You're excused, and I'm not your brah'—encapsulates the hilarious vanity and tension between the two characters. While the movie has been a meme staple for years, this specific interaction saw a massive resurgence in 2022 and 2023 on TikTok and Instagram. It is typically paired with stylized remixes and used to depict moments of sudden confrontation, social awkwardness, or a dramatic shift in vibe when two opposing forces meet.