The 'Bro Thinks He's In An Edit' meme emerged as a meta-commentary on social media culture, specifically targeting individuals who behave with exaggerated confidence or cinematic flair in mundane settings. It gained massive traction on platforms like TikTok and Twitter, where users pair the phrase with videos of people walking dramatically, posing, or attempting 'cool' stunts that fail to land. The humor lies in the disconnect between the person's perceived coolness and the reality of the situation, often implying they imagine high-energy Phonk music or flashy visual effects playing over their life. It has become a staple for poking fun at 'main character syndrome' and the performative nature of modern internet trends.