The 'Mugatu So Hot Right Now' meme originates from the 2001 comedy film Zoolander. In a memorable scene, the flamboyant fashion mogul Jacobim Mugatu, played by Will Ferrell, expresses his frustration and obsession with the rising star Hansel, stating, 'Hansel. He's so hot right now. Hansel.' The internet adopted this clip to comment on anything—from stocks and technology to fashion and pop culture—that is suddenly seeing a surge in popularity. It is typically used to point out trends that are inescapable or overhyped, keeping the spirit of Mugatu’s dramatic flair alive across social media platforms like X, Reddit, and Instagram.