The 'Evil Nestle' meme belongs to the 'Evil X Be Like' trend that took the internet by storm in 2021. The format features an inverted-color version of a logo or person, representing an alternate reality where the subject's character or business practices are the complete opposite of their real-world reputation. For Nestle, this usually involves the company advocating for free access to water—a satirical nod to the corporation's controversial history with water privatization. It is a popular tool for internet activists and jokers alike to highlight corporate irony through a visually distinct, high-contrast aesthetic.