The 'Evil X Be Like' meme trend exploded in late 2021, featuring famous figures or characters with their colors inverted to signify a 'dark' or 'evil' version of themselves. The joke relies on the caption, which portrays the character saying the polar opposite of their well-known catchphrase or exhibiting uncharacteristic behavior. For instance, an 'Evil Gandhi' might be depicted as aggressive, or 'Evil Nike' might say 'Just Don't Do It.' This format became a viral sensation across Twitter, TikTok, and Reddit as users raced to find the most ironic reversals. It serves as a creative exercise in irony, using the visual shorthand of negative image filters to instantly communicate a satirical, bizarro-world theme.