The 'Eve Fartlow' meme centers around British music journalist Eve Barlow, who became a polarizing figure on social media due to her outspoken activism and coverage of high-profile events like the Depp v. Heard trial. The nickname 'Eve Fartlow' began trending on Twitter as a form of juvenile mockery used by her detractors to derail her threads and dismiss her opinions. The meme typically involves screenshots of her tweets juxtaposed with the nickname or images portraying her in a comedic light. It serves as an example of how internet subcultures use persistent, repetitive nicknames to 'ratio' or mock public figures, eventually evolving into a recognizable shorthand for her online presence among specific online communities.