The Erin Moriarty Plastic Surgery meme trend emerged in early 2024 following the release of promotional materials for Season 4 of the Amazon Prime series 'The Boys'. Fans and internet commentators noticed significant changes in the actress's facial structure, leading to widespread speculation about procedures like buccal fat removal. The discourse reached a boiling point after media personality Megyn Kelly commented on the star's appearance, sparking a massive wave of 'Before vs. After' side-by-side comparisons across social media. While some memes focus on the shock of the transformation, others use the template to satirize character development or the extreme beauty standards of Hollywood. It has become a staple template for discussing dramatic changes, both in the context of the show and pop culture at large.