The 'Calvão de Cria' (or 'Entradas de Cria') is a viral Brazilian meme and hair trend that emerged in 2022, primarily on TikTok and social media. It involves young men shaving the front or top part of their hair to intentionally mimic male pattern baldness, ironically embracing a look that is usually avoided. What started as a joke in local barbershops quickly became a nationwide sensation, symbolizing a bold, humorous subversion of traditional beauty standards. The meme is widely used to showcase the 'transformation' process or to joke about reaching a new level of 'cria' (authentic street-style) status through this unique and rebellious aesthetic choice.