The 'My New Haircut' meme stems from a 2007 viral YouTube video created by and starring filmmaker John Roberts. The video satirizes the 'guido' subculture of the late 2000s, featuring a character obsessed with his hair, Jägerbombs, and displaying an aggressive, hyper-masculine persona. Catchphrases like 'Not a big deal' and 'Granite' became instant internet staples, predating the 'Jersey Shore' phenomenon. Today, the meme is used to mock overly confident 'bros,' gym culture, or anyone making an unnecessary fuss about a minor achievement or a fresh fade.