The 'Elon Musk Shirtless Harkonnen' meme originated from paparazzi photos taken during Elon Musk's 2022 summer vacation in Mykonos, Greece. The images, which captured the Tesla CEO's noticeably pale and barrel-chested physique while on a yacht, immediately went viral across Twitter and Reddit. Internet users quickly drew comparisons between Musk and the villainous Baron Vladimir Harkonnen from Denis Villeneuve’s 'Dune,' specifically the character's pale skin and imposing stature. The meme is frequently used to mock billionaire culture, reference science fiction tropes, or joke about the extreme lack of sunlight often associated with tech-heavy lifestyles.