The 'Elon Musk Marquis de Sade Outfit' meme captures the Tesla CEO in a striking 'Devil's Champion' leather armor set he wore to Heidi Klum’s 2022 Halloween party. Valued at roughly $7,500, the costume's intense red and black aesthetic—featuring a carved ram’s head and intricate plating—immediately drew comparisons to the controversial historical figure Marquis de Sade and various fictional supervillains. The image gained massive traction on X as it coincided with Musk's turbulent acquisition of the platform, becoming a visual shorthand for his 'villain arc' or a display of eccentric wealth. Today, the template is frequently used to represent chaotic corporate decisions, extreme confidence in the face of backlash, or the persona of a tech billionaire who has fully leaned into his internet-antagonist reputation.