The 'Elon Musk Shirtless on a Yacht in Mykonos' meme surfaced in July 2022 after paparazzi photos captured the Tesla CEO vacationing on a luxury vessel in Greece. The images instantly went viral across social media platforms, primarily due to Musk's strikingly pale complexion and his relaxed physique, leading to endless comparisons to fictional characters like the Michelin Man or Casper the Friendly Ghost. Musk himself took the jokes in stride, jokingly tweeting that he should probably take his shirt off more often to tan. The meme is typically used to represent the disconnect between extreme wealth and physical aesthetic, or as a relatable symbol for 'tech bros' and gamers who rarely venture into the sunlight.