The Electronic Entertainment Expo 2018 (E3 2018) became a central hub for internet culture following a series of high-stakes presentations from giants like Bethesda, Sony, and Nintendo. This meme template typically captures the cycle of extreme hype and subsequent disappointment or irony that characterizes the gaming industry's biggest annual event. From Todd Howard's 'it just works' regarding Fallout 76 to the surprising reveal of Super Smash Bros. Ultimate, the 2018 expo provided endless fodder for social media. Users utilize this template to parody the overwhelming corporate spectacle, the 'cringe' moments of live stage demos, or the frantic reaction of fans to even the shortest of cinematic teasers.