The 'In My Feelings' video meme originates from Drake’s (Aubrey Graham) 2018 music video for the hit song of the same name. Directed by Karena Evans, the video features a narrative where Drake attempts to woo 'Kiki' (played by La La Anthony) outside her bedroom window in New Orleans. The clip became a global sensation primarily due to the viral 'Shiggy Challenge,' where users would dance alongside moving cars to the song's infectious chorus. In the digital landscape, this clip is the gold standard for representing 'simping,' romantic devotion, or sudden bursts of emotional vulnerability. It is commonly used to depict scenarios where someone is trying too hard to get attention or is simply 'vibing' to a mood. Relatable captions often revolve around modern dating or celebratory moments. Example captions include: 'Me outside her window after she likes my 2-year-old photo,' 'When the direct deposit finally hits,' and 'Trying to act cool while Kiki actually looks.'