The Keke Challenge, also known as the 'In My Feelings' Challenge, became a global phenomenon in the summer of 2018 after comedian Shiggy posted a video of himself dancing to Drake’s song 'In My Feelings.' The trend quickly evolved into a viral 'ghost riding' challenge where participants would jump out of moving cars to perform the signature dance moves. While it started as a fun tribute to Drake’s hit single, it soon became a staple of internet culture, spawning countless parodies, celebrity versions, and even safety warnings from law enforcement. The meme is typically used to represent infectious joy, viral trends, or the absurd lengths people go to for social media engagement.