The 'I've Been in the Hills' meme originates from a popular parody and misheard lyric of Drake's song 'Sticky' from his 2022 album, 'Honestly, Nevermind.' The trend exploded on platforms like TikTok and Twitter, where users paired the rhythmic, repetitive line with footage of Drake or humorous, low-quality images to represent a state of being unreachable or 'off the grid.' The meme often carries an absurd or slightly transgressive comedic undertone, leaning into the 'Drake the type of guy' trope. It is frequently used to explain one's absence from social situations or to celebrate a chaotic, carefree lifestyle with a specific, rhythmic punchline.