The 'Give DIRETIDE' meme originated in late 2013 when Dota 2 developer Valve failed to release the highly anticipated Halloween-themed event, 'Diretide.' Frustrated fans began spamming the emoticon '༼ つ ◕_◕ ༽つ Give DIRETIDE' across every possible platform, including the Facebook page of car manufacturer Volvo and even the social media accounts of world leaders. What started as a niche gaming protest evolved into a symbol of community power and developer accountability. Today, the meme is used whenever a gaming community feels neglected or is eagerly awaiting a long-overdue update.