The 'Dairy Queen Lips' meme stems from a surreal advertising campaign launched by the fast-food chain in the mid-2000s, which featured a pair of hyper-realistic, disembodied red lips that spoke to the audience. Created to be quirky and memorable, the ads initially divided viewers between those who found them funny and those who found them deeply unsettling. Years later, the internet rediscovered these clips, turning the 'uncanny valley' lips into a reaction meme. It is commonly used to represent someone giving unsolicited advice, whispering a secret, or looking particularly smug. The meme thrives on the weird, high-contrast aesthetic of the original video, making it a staple for surrealist humor and Gen Z nostalgia.