The Devil Lips meme, also known as 'Octopus Lips,' surfaced in late 2019 as a bizarre cosmetic trend allegedly originating in Russia. The look involves using fillers to create a wavy, scalloped edge along the lip line, resulting in a semi-permanent 'demon-like' appearance. While many suspected the trend was largely a product of Photoshop or clever makeup, the images went viral globally, sparking a wave of mockery and disbelief across social media platforms like Instagram and Twitter. In the meme world, it is primarily used to satirize extreme beauty standards, body modification, and the 'uncanny valley' effect of modern aesthetic procedures.