The Cult of Kek emerged from 4chan’s subcultures as a semi-ironic religion centered around the ancient Egyptian frog-headed god of darkness, Kek. Users noticed a linguistic coincidence between 'Kek' (the World of Warcraft translation for 'LOL') and the deity's name, leading to the creation of the fictional nation of Kekistan. The movement popularized the concept of 'Meme Magic,' the belief that memes can influence real-world events through collective focus and synchronicity. Today, the Cult of Kek remains a significant part of internet history, symbolizing the chaotic and unpredictable power of viral digital content and the unique folklore of the early 21st-century web.