The 'Topkek' meme is centered around a brand of Turkish small cupcakes produced by the company ETİ. It gained massive popularity on imageboards like 4chan, particularly within the /s4s/ board, as a pun on the phrase 'Top Kek.' The term 'Kek' itself is a piece of internet slang derived from World of Warcraft, where it appears to Alliance players when a Horde player types 'LOL.' By combining this 'top-tier' laughter sentiment with the actual Topkek snack brand, users created a versatile reaction image. It is typically used to signal extreme amusement, irony, or as a general 'Kekistan' cultural reference during online banter.