Cult of the Lamb, developed by Massive Monster, became an instant internet sensation upon its 2022 release due to its unique blend of 'cute' aesthetic and dark, occult themes. The protagonist, a possessed lamb saved from execution, must build a loyal following in the name of a mysterious deity. Memes typically revolve around the dark absurdity of the game—such as forcing followers to perform chores, the act of sacrificing favorites, or the hilarious juxtaposition of the Lamb's adorable design with its ruthless actions. It is widely used to joke about community management, obsessive fanbases, or any situation where a leader demands questionable loyalty from their group.