The 'Cracker Barrel Has Fallen' meme emerged in mid-2023 following a backlash against the American restaurant chain's public support for Pride Month. Internet users, primarily within niche online subcultures, began adapting the 'Chudjak' or 'The West Has Fallen' format—which typically features an apocalyptic tone and the phrase 'Billions Must Die'—to satirize the perceived downfall of a traditionally conservative-leaning brand. The meme functions as both a meta-parody of dramatic internet reactions and a commentary on corporate culture wars. It is frequently used to mock the hyperbole of online discourse whenever a major brand makes a socially progressive move.