The 'The West Has Fallen. Billions Must Die' meme originated as an ironic parody of hyper-nationalist and doomsday rhetoric found on imageboards like 4chan. It is almost exclusively paired with the 'Chudjak' character—a variant of Wojak representing a fringe, hyper-reactive internet user. The phrase mocks the dramatic overreactions some users have to minor social shifts or modern inconveniences, framing them as the ultimate collapse of Western civilization. Over time, the meme evolved into a surreal shitpost where it is applied to trivial situations, like a fast-food chain running out of a specific menu item, highlighting the sheer absurdity of the original sentiment.