The 'Concord Shutdown' meme emerged following the unprecedented failure of Sony’s hero shooter, Concord, which was taken offline just two weeks after its August 2024 launch. Despite eight years of development and a massive budget, the game failed to gain a player base, leading to full refunds and a permanent shutdown. The meme typically highlights the massive disparity between corporate investment and consumer interest, often comparing the game's short lifespan to other short-lived events. It serves as a satirical commentary on the state of the live-service gaming industry and the risks of chasing trends.