"Capitalism, Ho!" is the signature catchphrase of Recette Lemongrass, the main character of the Japanese indie game 'Recettear: An Item Shop's Tale.' In the game, Recette is forced to run an item shop to pay off her father’s debt, and her enthusiastic exclamation became an instant hit for its juxtaposition of cute anime aesthetics with cold, hard mercantile ambition. The meme first gained popularity on imageboards like 4chan and eventually spread across the internet as a satirical way to comment on corporate behavior, microtransactions, and the 'hustle' culture of modern economics. Today, it remains a staple in the gaming community for any situation involving aggressive monetization or unexpected financial gain.