The Brigitte Macron transgender conspiracy theory emerged in late 2021, primarily driven by far-right influencers in France who claimed the First Lady was born as a man named Jean-Michel Trogneux. Despite the theory being thoroughly debunked and resulting in successful defamation lawsuits, it became a recurring fixture in political meme culture. Users often employ the meme to satirize the rabbit holes of internet disinformation or to mock the nature of modern political scandals. The imagery typically involves side-by-side comparisons or 'investigative' layouts, representing how quickly baseless rumors can transform into widespread digital tropes across social media platforms like X and TikTok.