The Brazzers logo meme involves placing the watermark of the famous adult film production company onto non-pornographic images to completely change their context. Originating in the early 2010s on platforms like Reddit and 4chan, the joke relies on the viewer's recognition of the logo to imply a sexual subtext in otherwise innocent or awkward situations. It is a staple of context-changing humor, often used on photos of celebrities, cartoons, or everyday occurrences to suggest they are actually scenes from an adult movie. The meme's longevity stems from its simplicity and the immediate, albeit often crude, cognitive shift it forces on the audience.