The #DumpStarWars hashtag first gained major traction in late 2016 ahead of the release of Rogue One, sparked by claims that the film had been edited to include political messaging. The movement quickly evolved into a broader protest against the perceived creative direction and narrative choices of the Disney-era Star Wars films, particularly following the divisive reception of The Last Jedi. Today, the meme is used by fans to signal their frustration with the franchise's shifts or to jokingly suggest 'dumping' the series in favor of other sci-fi properties. It serves as a visual shorthand for the ongoing cultural debates within one of the world's largest and most passionate fanbases.