The 'Boy It's Just Alcohol' (frequently misspelled as 'Alkahal' to match the specific phonetic pronunciation) meme rose to prominence as a reaction to people being overly dramatic about simple situations. Often featuring a wide-eyed or distressed character, the meme uses the dismissive line to suggest that the subject is overreacting to something mundane or, conversely, to highlight a chaotic situation being hilariously downplayed. The trend gained significant traction on social media platforms like TikTok and Twitter, where users applied the audio and caption to everything from pets acting strange to relatable social anxieties, making it a staple for expressing comedic disbelief.