The Palcohol meme stems from the 2014 announcement of a product called Palcohol, which was essentially freeze-dried, powdered alcohol meant to be mixed with water. The internet immediately latched onto the concept, oscillating between excitement for its portability and sheer terror over the potential for misuse. Most memes center on the 'Just Add Water' instruction, imagining people turning mundane situations into parties or the logistical nightmare of snorting booze. While the product faced massive legal hurdles and bans in various US states, its legacy lives on as a symbol of mid-2010s technological absurdity and the creative ways people try to innovate the party experience.