The Borderlands meme is inspired by the iconic character introduction sequences found throughout the Borderlands video game series. These screens freeze the action to showcase a new character or boss with vibrant colors, heavy cel-shaded outlines, and a humorous quip summarizing their personality. Since the franchise's debut in 2009, the format has become a staple in internet culture, allowing fans to create 'vault hunter' profiles for real-life celebrities, fictional characters, or their own friends. It is primarily used to introduce a person in a dramatic, high-energy fashion while highlighting a funny or absurd character trait.