Binley Mega Chippy is a real-life fish and chip shop located in Coventry, England, which unexpectedly became a global internet phenomenon in May 2022. The surge in popularity was driven primarily by TikTok, where a catchy fan-made jingle and videos of people traveling hundreds of miles to visit the shop went viral. The meme is characterized by its wholesome irony, as internet users treated a standard local takeaway as a world-class tourist destination, often comparing it to major landmarks or cinematic events. It represents a peak example of British internet humor, where mundane locations are elevated to legendary status through community-driven hype and relentless shitposting.