The One Chip Challenge, popularized by the brand Paqui, became a global viral sensation where participants attempt to eat a single tortilla chip seasoned with the world's hottest peppers, such as the Carolina Reaper and Scorpion Pepper. The meme typically captures the dramatic arc from overconfidence to immediate, burning regret, often featuring shots of people frantically searching for milk or bread. Since its launch in 2016, the challenge has evolved into a staple of internet culture, used to represent poor decision-making or being completely overwhelmed by a situation that was initially underestimated. It remains a go-to template for highlighting the gap between expectation and painful reality.