The Beavo meme centers on British TikToker Brandon Beavis, better known as Beavo, who skyrocketed to viral fame for his unique method of eating large quantities of food without chewing. Known for his catchphrases like 'Big up' and 'You know the rules,' his videos often feature him swallowing entire sausages, chicken wings, or burgers in one go, followed by a distinctive gulping expression. The meme is widely used to represent situations involving rushing through tasks, extreme gluttony, or as a parody of traditional food reviewers like Dave Portnoy. It has become a staple of UK internet culture, sparking countless duets and reaction videos that oscillate between fascination and disgust at his unconventional swallowing technique.