Billy Mays was the legendary high-energy American television pitchman famous for promoting household products like OxiClean and Orange Glo. Known for his booming voice, signature blue shirt, and perfectly manicured beard, Mays became a pop culture icon during the late 1990s and 2000s. The Billy Mays meme usually centers around his most famous catchphrase, 'But wait, there's more!', capturing the glorious absurdity of excessive infomercial sales tactics. It is frequently used on the internet to introduce unexpected additions to a situation, announce surprising plot twists, or satirize hyper-enthusiastic marketing. Even years after his passing in 2009, his image remains a staple of meme culture for anything involving aggressive salesmanship or overwhelming excitement.