The Life-Sized Meme and Pitch-a-Meme formats originated from the crossover of corporate presentation culture and internet humor. These templates typically feature a person standing next to a massive printed board or a large projection screen, making it the perfect vehicle for presenting a specific opinion or a brand-new joke. It evolved from real-life photos of people holding giant meme cutouts at events and has since become a staple for users who want to give their message an air of mock-authority. Whether used for pitching a ridiculous idea or showcasing a hard truth, the sheer scale of the meme adds a layer of irony and impact that standard templates lack.