The 'Don't Look at Her' meme is a popular bait-and-switch format that typically involves a character—often a soldier, knight, or buff protagonist—obstructing the viewer's view of an alluring or suggestive figure. Accompanied by the phrase 'Don't look at her, look at me,' the meme implies that earthly distractions are temporary while concepts like honor, duty, or specific fandoms are eternal. It gained massive traction on platforms like Reddit and Discord as a way to subvert expectations, often transitioning from a suggestive anime thumbnail to a dramatic historical or gaming-related edit. The template remains a staple for internet users looking to poke fun at 'thirst traps' while celebrating niche subcultures and 'sigma' mindsets.