The Bass Pro Shops Hat meme highlights the unexpected rise of the retail chain's $6 mesh trucker hats as a dominant fashion statement. Originally intended for outdoor enthusiasts and fishermen, the hats became a viral sensation around 2021, particularly among Gen Z on TikTok and Instagram. The meme typically plays on the irony of urbanites and influencers wearing the logo despite having no connection to fishing culture. It serves as a commentary on ironic fashion, the 'blue-collar' aesthetic trend, and how a simple, affordable piece of gear can become a ubiquitous symbol of internet subcultures and summer style.