The term 'Hatfish' gained traction on social media and dating apps to describe the phenomenon of someone hiding their hairline or baldness under a hat to appear more attractive. Similar to catfishing, it relies on a specific accessory to create a misleading first impression. The meme usually involves side-by-side comparisons or dramatic 'reveal' videos where a person removes their cap to show a completely different look. It has become a staple of modern dating humor, often used to satirize the insecurities and creative grooming habits found on platforms like Tinder and TikTok.