Ironic fishing memes represent a subculture of internet humor that parodies traditional boomer-tier outdoor enthusiasm, specifically the branding associated with Bass Pro Shops. These memes often feature hyper-masculine imagery—like skeletons, aggressive fish, and heavy metal typography—paired with nonsensical or overly dramatic captions like 'Women want me, fish fear me.' The trend gained significant traction on platforms like Tumblr and Reddit, evolving into a surreal aesthetic that blends nostalgic hunting apparel with modern shitposting. Whether it’s an edit of a 'Born to Fish' bumper sticker or a deep-fried image of a largemouth bass, these memes celebrate the absurdity of hyper-specific hobbies through a lens of post-ironic sincerity and loud, maximalist design.